When it comes to digital advertising, Google Ads dominates, and with more than 70% of the search engine market share, it is no surprise they do.

Using Google Ads is a pretty simple task, but being successful on Google Ads involves a deep knowledge of its many intricacies and an ability to strategically navigate through them. That’s where we come in.

The ultimate objective of using Google Ads is to get the best possible return on investment; to get as many people to your website for as little money as possible. Knowing how to target your ads to get the biggest bang for your buck is what we do best.

 

Overall, Google Ads has four platforms where ads can be placed. The first platform is Search Ads.

The third platform on Google Ads is Display Ads. We’ve mentioned multiple times just how expansive the presence of Google Ads is and a benefit of that presence is a pooling of all the websites that use Google Ad Services. This pooling creates a massive library of options for you to place your ads. Similar to the way we get Google Search Ads to populate your ad when someone enters in a relevant search, we can also populate your ad to relevant websites that users are surfing on. This enables you to create a top-of-mind effect where your product or service is continually showing up as that user searches for an answer to their question with the intent of directing them to you as the answer.